Photo Ops is the dream-pop project from Terry Price, is pleased to release the video for “It Makes Me Cry,” the first single from his upcoming LP How To Say Goodbye. The track is one of the many gems on the album, layering Price’s charming vocals over smooth instrumentation coupled with his knack for writing an infectious hook. The video was directed by Jordan Noel and shows Price going through the motions of a daily grind and lost in a daze. Price says of the video: “filmed in one day at my house and around my neighborhood in Nashville – The video is a visual collage representing the feelings of isolation and longing for love that I tried to convey in the song.”
