Your Band Is A Virus – Expanded Edition, James Moore


James Moore is a Music Promoter and founder of Independent Music Promotions . He is currently celebrating the release of his book, “Your Band is a Virus”. It is an extensive look at marketing and promoting in the independent artist’s world.

The book is straight forward and to the point. It gets right to the heart of the matter and provides solid, no nonsense advice. The author seems to have a clear view about what life is like for an independent artist. By setting up a step by step instructional guide he has made their life a little easier. Starting at the basics of creating a brand for your band by building websites and making a presence in social media all the way to touring and collecting a pay check. Nothing was left unexamined.


It can be used by any artist no matter what level of success they have found thus far. It starts with the fundamentals and continues to go into greater depth as you read on. At times in the music industry you may read some random information that seems so simplistic that you instantly think, now why didn’t I think of that? This book is full of those moments and are terrific little reminders to all performing and touring musicians to step back from the chaos and get back to business.

Whether its read from beginning to end in one sitting or tackled one chapter at a time it allows you to create workable goals as you climb the latter of success. Moore has done the research for you, he spells things out in layman’s terms and also provides links and insights from others who have followed the same path and found success. All creative types understand small stepping stones lead to the bigger picture; this book is built stone by stone.

There is also an added bonus at the end where Moore interviews producer/engineer Stuart Epps, who has worked with legends such as Led Zepplin, Elton John, George Harrison, Oasis, Twisted Sister, Jeff Beck and Paul Rodgers to name a few. His career spans over 40 years of this ever changing industry. It is always nice to read about the stories and experiences of those who have lived what you are currently pursuing. Their perceptivity undoubtedly provides inspiration to the generations that follow.

The industry exists because someone has made it, there is no reason why that someone cannot be you. James Moore’s book, “Your Band is a Virus”, is an incredible starting point and will help you set a plan to make your dreams come alive. All you have to do is read and do the work, it is that simple.

Rating: 5/5

Rebecca Hosking –

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