Today VICE & Ray-Ban premiere the video for the Black Lips’ raucous two-minute homage to Chief Noc-A-Homa, the famed former mascot of the Atlanta Braves from the 1950s until 1986. Chief Noc-A-Homa is one of baseball’s most beloved mascots who was best know for emerging from a tepee in the bleachers to rally the hometown crowd into a frenzy. In their song, “Noc-A-Homa,” the Black Lips, Atlanta natives and diehard Braves fans, tell the story from Chief Noc-A-Homa’s point of view, a proud Native American who has been humiliated and made into a caricature of his ancestors for the amusement of drunken fans who pelt him with boiled peanuts.[youtube AuAY6rErYJ4 nolink]
In the music video, the Black Lips partner up with director Sandy Kim to produce a telling of this tragic story. In the Black Lips’ version, Chief Noc-A-Homa enacts revenge on all those who humiliated him, donning his old costume and handing out sweet justice. This time it’s the Chief who comes out on top.