Now, Now and Trans- Records are excited to present the music video for the single “Thread,” from their impressive sophomore album Threads (March 2012). The band have drawn attention from a broad spectrum of supporters in the press, as well as fans who ended up streaming the album over 350,000 times on Spotify this past March. Now, Now were named a Band To Watch at SXSW by both Paste and NPR All Things Considered, and the record has been lauded by Under The Radar, The Onion, Alternative Press, Nylon among many others.
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