The Hertz Corporation (NYSE: HTZ) today announces Hertz ‘Movin’ with Music’ and a groundbreaking, multi-year sponsorship and marketing alliance with Live Nation Entertainment (NYSE:LYV). The alliance will enable Hertz to reach millions of live music fans and becomes Live Nation’s exclusive car rental partner in the United States and Canada. Hertz car rental services and Hertz NeverLost driving directions will be offered to Live Nation’s vast audience of concert goers online through Ticketmaster.com and LiveNation.com reaching more than 26 million monthly unique visitors.
A three-pronged program, Hertz ‘Movin’ with Music’ includes the Live Nation alliance which encompasses numerous multi-faceted consumer engagement programs, the introduction later in 2012 of Hertz Live Radio which will be streamed at Hertz facilities and on Hertz buses, and the Hertz Music Store where Hertz Gold Plus Rewards members will be able to use their reward points to acquire music online.
