In celebration of his online initiative #PuffPuffPassTuesdays, Music legend and social media trendsetter Snoop Dogg today announces the launch of his Snoop Pack TM on Viddy, the leading mobile social video application. A production tool, the Snoop Pack TM was created to provide Viddy users with a one-click effects layer and soundtrack to add to self-created video shot on their iPhone, giving fans an interactive and artistic outlet to create and share their own Snoop-inspired content.

Set to launch this week on Apple’s iTunes Store via the free-to-download Viddy application, the Snoop Pack, custom-crafted for Snoop Dogg by the team at Viddy, features original graphics, created to imitate a smoky haze layer, along with a signature Snoop instrumental track. Viddy’s 800,000 users can capture & create 15-second video on their iPhones, apply the Snoop Pack, and instantly share their artistic content with the Viddy community, or with one-click sharing to their Facebook, Twitter, YouTube or Tumblr accounts.

Announced by Snoop Dogg this morning on social media web program “What’s Trending,” sneak-preview clips of the Snoop Pack are also available to view online at, or, download Viddy at:

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