Lady Gaga and Zynga today announced a partnership to launch the mega-artist’s new album Born this Way. Launching May 17, the first-of-its-kind program gives “little monsters” throughout the world a first listen to exclusive un-released songs from the upcoming album when they visit GagaVille, a uniquely designed neighboring farm in FarmVille (There will be unicorns and crystals. Enough said.).
The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.
The program reaches across Zynga games and across platforms. Words With Friends, the popular mobile social game available iPhone, iPad, as well as Android devices, will feature a daily “Words with Gaga” contest, giving players a chance to win Gaga prizes including tickets to an upcoming concert and a signed copy of Born This Way. Zynga is also rewarding players with limited edition Lady Gaga virtual items on RewardVille.com for them to enjoy across the Zynga games they love to play.