Groupon and Live Nation Entertainment, Inc. (NYSE:LYV) today announced that they have a formed a joint venture to develop a new online ticketing deals channel, GrouponLive.
GrouponLive will serve as a local resource for Live Nation events and clients of its global ticketing business, Ticketmaster. The site will be a groundbreaking resource for consumers to find high-value tickets to concerts, sports, theater, arts and other live events, while serving as a timely and effective way for merchants to sell more tickets. Financial terms of the deal were not disclosed. Launch is planned in time for the summer concert season.
“With unprecedented access to Live Nation’s expansive roster of performers and events, GrouponLive will be the destination for exclusive live event deals,” said Andrew Mason, founder and CEO, Groupon. “We’re excited to work with Live Nation to further deliver on our commitment to offer amazing local experiences to our subscribers.”
Users of GrouponLive will have access to limited-time deals on a variety of events across North America. The site will update offers as new events become available. To be notified when GrouponLive launches, visit www.grouponlive.com.