popantipop is the house that Michael Patterson built. It is an independent label and production studio working in tandem under one sturdy roof. “I think of popantipop as a living room where all of my friends can come over and get advice. If we can help them get their music out to the world then that is a plus for everyone,” Patterson explains.
The idea was formed in 2004 when Patterson, well known for his production and mixing work began helping his friends by putting their records up on iTunes. The seed for a future label was planted. The name popantipop came about during a heated discussion with an artist that Michael was producing when he asked him “how could someone so pop be so anti-pop?” At that moment it clicked in his head that the combination of those words perfectly described his own musical tastes and the extremes reflected in the types of artists he had chosen to work with throughout his career.