Stetson is bringing its Fall/Winter 2010 collection to life through an innovative partnership with Sony/ATV Music Publishing and two of today’s most exciting musicians. This fall, Erin McCarley and the PawnShop kings will debut their renditions of music’s most iconic songs through a series of video look books featuring the new Stetson apparel and accessory collection.
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The entire clothing and accessory collection featured in the videos will be available for purchase through a direct link on the Stetson site. Each artist will be wearing a variety of new Stetson pieces, including signature hats, denim and boots. As an added bonus, visitors to the Stetson site will be able to download both songs for free.