The Johnny Cash Project, an online global collective art project and visual testament to the life and career of Johnny Cash, “The Man In Black,” celebrates its official launch, with over 5,000 frames submitted to the dynamic website in the three weeks since the site’s soft launch.
The highly interactive website celebrates the February 2010 release of American VI: Ain’t No Grave, Johnny Cash’s final studio recording, produced by Rick Rubin. The Johnny Cash Project sets out to engage fans of the beloved musical icon from around the world in an unprecedented collaborative project: the creation of an ever-evolving music video for the title track of the album.
“Chris told me about this great art project he had in mind, but needed an iconic artist for it to work,” said Rick Rubin. “His description of it sounded so new and unusual, that I was interested just to get to see it! While I think he had originally intended to work with a living artist, I suggested Johnny Cash; he thought about it and realized that Johnny’s passing changed the meaning of the project for the better, and The Johnny Cash Project was born.”