The Recording Academy and TBWA\Chiat\Day Los Angeles unveiled an innovative advertising campaign for the 52nd Annual GRAMMY Awards, airing live on CBS Jan. 31, 8 — 11:30 p.m. ET/PT. The fully integrated campaign, titled “We’re All Fans,” highlights music fans’ unprecedented impact in the current digital age.
“Music connects us all and while it comes to life in the hands of artists, it lives and breathes in the hearts and minds of fans,” said Evan Greene, Chief Marketing Officer of The Recording Academy.
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