Ludacris is all about expanding his brand, which is why he negotiated a deal to launch his own TAG fragrance called Get Yours. reports Luda will join other celebrities, like NBA player Carmelo Anthony and pro-skateboarder Rob Dyrdek, in starting a fragrance line and they’ll all compete to see which cologne garners the most sales.   The winner will get some money donated to a charity of their choice. In related news, this September, be sure to look for Luda in a new action thriller titled Gamer, alongside Gerard Butler and John Leguizamo.

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