Joe Budden hops aboard the Carlyle Motor Club (CMC) rhyme fest. The luxury leasing company has just released the full versioned commercial many have been awaiting. Geoffrey Hull, owner of CMC, initially selected Budden labeling the conjunction as a “match made in heaven”. He explains, “Joe Budden has a massive internet presence and because our campaign is based primarily on viral marketing, it is our belief that his web presence coupled with our viral strategy is perfect.” He proceeds to commend the rapper’s unyielding ability.
