APOTHEK REVEAL NEW VIDEO FOR ‘FAMILY’

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It’s Breaking Bad meets Little Shop of Horrors – Apothek’s stunning visual debut, and partnering video for single ‘Family’. Splicing clandestine chlorophyll with moments of mirrored reality, the video lands alongside Apothek’s UK/EU Tour with pop wunderkind Susanne Sundfør.

Combining the freewheeling spontaneity of singer/songwriter Morten Myklebust with the more premeditative musings of producer Nils Martin Larsen, Apothek straddles the divide between electronic and organic – a dynamic dichotomy not far removed from the video brief itself. Watch/embed ‘Family’ below…