PledgeMusic – www.pledgemusic.com has announced a highly anticipated relaunch of their site with a series of design and tech updates to further enhance users’ experience. The direct-to-fan platform was created to deeply engage fans with their favorite artists’ music, expanding beyond the traditional means of just purchasing some merchandise or downloading/streaming a song. Since its debut in 2009, PledgeMusic has concluded thousands of successful campaigns and given music fans around the globe an unprecedented chance to be a part of the music-making process with “exclusives” such as experiences and items upon either pre-ordering or pledging support. The platform has built an active and growing community of passionate music super fans who use PledgeMusic to not only support artists that they love but also to discover new ones.
Now, as PledgeMusic enters its 5th year of engaging music lovers, it unveils a series of changes and updates to deepen the relationship between artists and fans, allowing the artist to remain at the heart of the campaign and create their own space on the platform. The core of the PledgeMusic journey begins with the theme, Music As It Happens.
Presentation:
https://www.dropbox.com/s/1ops2srrvf03o1q/PledgeMusic%20March%202014.pdf
