Always looking to push the creative possibilities of his music in new and exciting ways, Avicii has announced the launch of his latest creative endeavour, TrueTube, created by Universal Music in conjunction with Fourclops. The new concept follows the ‘Avicii x You’ and ‘Gravity’ projects in finding new ways to create fan collaboration and interactivity with his music.
TrueTube: http://truetu.be/
After an incredible 2013 that’s seen him enjoy worldwide chart success with debut album TRUE, Avicii is to launch TrueTube, a brand new creative online video platform designed to give fans the opportunity to make their own music videos for tracks featured on the album. Fans are able to match online videos of their choice with a specific album track and TrueTube will merge the two, creating an entirely new and personal way to enjoy Avicii’s music.
