Danielle Bradbery, the 17-year-old singing sensation and recent winner of Season 4 of NBC’s The Voice, has been named the new face of SKECHERS and will appear in the Company’s global marketing and social media campaigns through 2015. Bradbery will make her first appearance in the Spring 2014 television and print ad campaign for the charitable footwear line, BOBS from SKECHERS, which recently surpassed the six-million-pair donation milestone.
“Danielle [Bradbery] is a breakout star and we’re thrilled to have SKECHERS at the starting gate of her incredible career,” began Michael Greenberg, President of SKECHERS. “With a Top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start.”