“I just wanted it to have a fun vibe to it, to just be playful and high energy,” says Donwill of the new video. “It’s a song about not needing fancy things to impress people so we went with a really stripped down set design.” Producer 6th Sense, who helped conceived of the visual alongside director Leona the Strange, echoes this sentiment, “The idea [is] that the bells and whistles of the lifestyle don’t necessarily fully define who you are,” he explains, “[We] tried to convey that reality is perception, not necessarily that perception is reality that we as people as accustomed to.” Joined by Brooklyn rapper Nitty Scott, MC, the video reflects the song’s laid back, carefree and fun vibe. “Working with Nitty is always fun,” says Donwill, “I love being around her and her team.”
Check out the Complex premiere here:
