Zippo Encore will hit the road with breakout country artist Lee Brice from May 9 through August 24, 2013 when Lee joins Brad Paisley as special guest on the Beat This Summer Tour presented by Cracker Barrel Old Country Store ®.
This marks Zippo Encore’s first partnership in the country music market, as part of their efforts to continue to engage all genres of music fans.
Lee proclaims, “I’m ready to get the “Beat This Summer” tour started and welcome Zippo Lighters out on the road! The Zippo Encore program is a great way to bring some extra time to meet those fans. I had a lot of fun designing my custom lighter and can’t wait to see them flickering in the crowd every night.”