Imagine Oceania. That’s what The Smashing Pumpkins are asking their fans to do for the 13 songs on their new album Oceania, out June 19 via Martha’s Music/EMI Label Services/Caroline Distribution. Longtime fans of the visual arts, including their groundbreaking music videos and memorable album covers/packaging, The Smashing Pumpkins want to inspire creativity and evoke ones personal vision for each song, simply based on the title.
That’s the idea behind their new social media endeavor, whereby fans can create their own imagery for any of the album’s 13 songs, tag them with #SPoceania and share them with each other via Instagram, Pinterest, Deviantart, Facebook and Twitter. The Smashing Pumpkins will also share, like, repost and repin on the official Smashing Pumpkins social sites, while some images may end up on the official website.
Artists can utilize photos, designs, paintings and words to imagine their own vision of the songs on Oceania, including “Quasar,” “Panopticon,” “The Celestials,” “Violet Rays,” “One Diamond, One Heart,” “Pinwheels,” and “Pale Horse” (full track listing below). For more information on the campaign, go to the official Imagine Oceania page at http://smashingpumpkins.com/oceania/imagine-oceania.
