Rubber badges are versatile and affordable, which makes them the ideal product for branding and marketing. They can be turned into miniature billboards. However, the real challenge lies in working on a design that appeals to the masses.
With the small surface area, you have to be creative to ensure that the final piece is a delight to look at. Here, we’ll explore the process of designing rubber badges for your brand. The article will also highlight tips to help you distribute the badges to your target audience.
Design Ideas
The design is a significant part of your rubber badges. Always strive to keep it simple and clean for maximum visibility. You don’t have to fit everything in there. Choose what’s crucial to your brand. For example, a logo, brand colours, and a simple message or slogan will work well.
You can also challenge your customers or employees to come up with design ideas. You can select ideas from their collection and use them on the final piece. Also, don’t hesitate to borrow ideas from existing custom-branded rubber badges that are already on the market.
Think Outside the Box
Most people expect rubber badges to feature regular shapes. However, you can go outside the norm with irregular shapes. A badge featuring cartoon caricatures or superhero characters will likely capture the people’s attention.
Study your target audience and find out their hobbies or favourite anime characters. This will help you develop badges that your customers and employees will love. It will also encourage them to wear the badge or carry it more often, earning your brand more visibility.
It’s Time to Find a Manufacturer
Once you have your design idea finalized, it is time to find a manufacturer. It is crucial to look for a reputable rubber badge manufacturer like Rocket Badge with years of experience making quality badges.
Most manufacturers have websites and social media pages where they advertise their services. Ensure that you have your budget ready and know your order quantity and turnaround time. Contact the manufacturer to learn more about their manufacturing process and printing options, and request a quote before placing your order.
Think About Distribution
How will your customers get the rubber badges? This is a question you should think about even before the badges arrive at your office. You can look for marketing events and fairs happening nearby. Set your stand up and give away the badges to visitors who come to check out your products or services.
You can also use social media to promote your upcoming collection of rubber badges. Run challenges or collaborate with influencers to spread fanfare and boost engagement. You can include the badges as part of a gift basket to show appreciation to your loyal customers.
Final Thoughts
Rubber badges can change your marketing game, giving you an edge over competitors. They are cheap to make compared to metal or metal badges. The printing options are also quite diverse, especially if the design is detailed.
The tips in this guide will help you make amazing badges that will generate a positive ROI and leave your customers happy.
