Starting your own band is an exciting adventure. If you can manage to get enough fans, you might even find yourself playing sold-out shows. However, rarely does this happen overnight. You’ll need to spread awareness about your band and get the word out about who you are.
If you’re in the early stages of your band, or even have been around for a few years but don’t have the fan base you’d like yet, here are some of the best tips for promoting yourself.
Harness the Power of Social Media
Social media is one of the most effective ways to grow your brand and accumulate fans. Remember, it’s all a numbers game. The more likes you have, the more credibility you give yourself as a group, and the more likely people are to share your music.
You should make sure that you’re visible across multiple platforms where the kinds of fans you’re looking for hang out. Usually, this means Facebook, Twitter, and Instagram. Post regularly, engage, and above all, interact with your fans so that you have a sense of community amongst them.
Play Often
Even though you may think you’re ready for sold-out shows in the biggest arenas in the country, the truth is that it takes time to get there. You have to be willing to play smaller shows until you reach that kind of notoriety. Play as often as possible in any gigs that are available.
That means libraries, cafes, and even friends’ houses. The idea is to get people to listen to your music and increase your fan base. You can’t hope to do that unless you play in front of as many people as possible any opportunity you get.
Team Up With Other Artists
It helps to network as much as possible and team up with other artists who also have a fan base. You can share fans, by playing together and sharing each other’s content. The music industry is a tight-knit community that supports each other. The more that you collaborate with others who are in similar genres as you the more likely you are to convert their fans to become your fans as well.
Create a Website
It’s critical that you have a website where you store all of the important information about your band. From band members to music links, to when your next performance states are, a website is essential for showcasing your group and attracting new fans. Remember, sprinkle your website full of plenty of keywords so that Google knows to lead to your website if someone searches for your name.
Above all, make sure that your website is well-designed and easy to navigate. If you have annoying pop-ups or hard-to-read graphics, people will click away without staying for very long.
Even though it may be challenging in the beginning, it’s important that you stay persistent and determined. Eventually, you’ll have the fan base that you’re searching for!
