What is Google Adwords or Google Ads Advertising Services?
Advertising quang cao google Adwords is an advertising service on Google’s platform with 3 main forms:
Advertising on Google search engine (Google Search)
Advertise on Google products such as Youtube, Gmail, Google App…
Advertising on Google partner sites (Adsense)
What does Google Adwords advertising content include?
Keyword research and planning
Budget analysis
Competitor rating
Create and optimize landing pages
Set up an ad campaign
Create and test ad copy
Conversion rate analysis
Content Rating
Evaluate campaign effectiveness
Monitor bid and keyword adjustments
Advantages of dich vu quang cao google Adwords advertising
As of 2020, Google ads are used by 86% of businesses with websites. Because there are many outstanding advantages compared to other advertising platforms such as:
Reaching the exact audience of advertising customers: This is the biggest advantage of advertising services on Google’s platform, because we accurately determine the needs of customers through their keyword search behavior. .
Easily measure the effectiveness of your ads
Display advertising messages according to selected keywords
Show ads by region, country or even global
Advertising budget by day, by specified time period
Maximum savings on advertising costs: Ads appear when users search for your products / services, every customer who visits your website is a potential customer.
Ads show up after 5 minutes: This helps promote your products/services to reach potential customers quickly.
How to optimize Google Adwords advertising campaign?
To optimize the Google Adwords advertising campaign, advertisers must understand the nature, characteristics as well as components of the advertising campaign.
Google Adwords advertising campaign is highly effective when building a detailed advertising plan and appropriate budget. The plan should be detailed, clear based on business goals.
The objective of the advertising campaign is one of the important factors to ensure the effectiveness of the AdWords advertising campaign. Depending on your goals and budget, you can set up a list of the most relevant keywords.
Can be divided into two main goals, corresponding to the following keyword strategy:
Small budget revenue growth goal: you should target keywords that are product names you want to advertise… search customers will query the right product for your ad, instead of losing clicks not effective for general keywords -> hit the right focus, minimize the budget.
With a big budget and a goal of brand recognition, you can choose a highly popular, general query keyword -> ads appear more -> increase clicks -> identify a good brand name -> achieve achieve the business goals of the enterprise.
Ways to save money on Google Adwords advertising
Choose keywords with less competition
Create multiple ads per campaign
Give each keyword group a different ad
Optimizing advertising content
Increase quality score
What is Google Adwords or Google Ads Advertising Services?
Advertising Google Adwords is an advertising service on Google’s platform with 3 main forms:
Advertising on Google search engine (Google Search)
Advertise on Google products such as Youtube, Gmail, Google App…
Advertising on Google partner sites (Adsense)
What does Google Adwords advertising content include?
Keyword research and planning
Budget analysis
Competitor rating
Create and optimize landing pages
Set up an ad campaign
Create and test ad copy
Conversion rate analysis
Content Rating
Evaluate campaign effectiveness
Monitor bid and keyword adjustments
Advantages of Google Adwords advertising
As of 2020, Google ads are used by 86% of businesses with websites. Because there are many outstanding advantages compared to other advertising platforms such as:
Reaching the exact audience of advertising customers: This is the biggest advantage of advertising services on Google’s platform, because we accurately determine the needs of customers through their keyword search behavior. .
Easily measure the effectiveness of your ads
Display advertising messages according to selected keywords
Show ads by region, country or even global
Advertising budget by day, by specified time period
Maximum savings on advertising costs: Ads appear when users search for your products / services, every customer who visits your website is a potential customer.
Ads show up after 5 minutes: This helps promote your products/services to reach potential customers quickly.
