In a profoundly commanding team up, pluralistic pop icons Boo Seeka and Golding have combined forces to create Don’t Waste Your Love, an irresistibly, powerful track that propels a dark human sadness and holds it up to the light, out today, April 21. Tied to the single is the provoking film clip, directed by Jellan Merlant-Pilonchery of Clash Studio, featuring a cryptic, late night gathering with some unlikely friends.
Don’t Waste Your Love is inspired by both the multifaceted sounds of the lone artists and the culmination of their individual influences; think Chet Faker meets RÜFÜS DU SOL, Frank Ocean meets Glass Animals, Cashmere Cat meets Poolside. It’s a seductive dancefloor anthem with a measured delivery, dipping into an inner monologue to connect the track’s underlying plea for empathy. Speaking on the inspiration behind the track, Jay from Golding reflects, “Don’t Waste Your Love came about when I was going through a tough time. I was experiencing this uncomfortable anxiety that made me feel detached from both my surroundings and my emotions. Not being able to feel the love of my family around me created a shocking, yet somehow empty feeling, to the point where it was almost a physical numbness.”
There’s a special vulnerability to this track, fearless and unflinching, that pushes it further than the dancefloor – delicate and raw, the lyrics dig beneath the surface. Ben of Boo Seeka explains a moment of honesty between the artists, “Jay (Golding) and I were hanging out at his house one day and before we knew it, we were getting pretty deep and opening up about a lot of personal stuff that has happened in our separate lives over the last year. I guess for both of us the best way to deal with that stuff is to write about it – so that’s exactly what we did. The whole song was written in twenty minutes.”
