London-based studio ‘Do It Creative’ have won the 2024 Dadasaheb Phalke International Film Festival Award for Best Visual Effects Studio of the Year recognising the studio’s relentless contribution to visual effects within the global film industry for more than ten years. The award marks a new chapter for the Chingford based studio recognising their contribution to the film industry worldwide for over ten years. Already a well- known production house in India this prestigious award will also highlight to the UK film industry that ‘Do It Creative’, are now growing at pace as a global brand renowned for innovative and stylish cinematic work across multi genres from films, TV, music videos right through to commercials.
The festival is India’s only independent international film festival, celebrating the brilliance of the Indian film industry by acknowledging and aiding nascent projects by bringing them to mainstream audience whilst prioritising impact of culture through globally recognized cinema. Other awards this year were presented to the likes of Oppenheimer, The Night Manager and Scoop so to be awarded for their work amongst such global brands as these highlights once more the impact the team at ‘Do it Creative’ have had in recent years.
Founder Sam Bhattacharjee said “This is a huge honour and wouldn’t have been possible without the innovative and collaborative skills of our extensive in-house team, who work tirelessly to push cutting edge post-production technology into the realm of exciting new possibilities.”
‘Do It Creative’s’ works spans different corners of the globe, from their base in East London. Working with different creative voices across the UK, India, USA, Canada, Europe, the Middle East and North Africa, the award-winning VFX company has brought visuals to life that stun across international and domestic markets. Their library includes independent releases and big-budget blockbusters, including Animal, Sergeant, and An Action Hero.
The company’s cutting-edge work across CGI, compositing, motion graphics, and 3D animation was put front and centre on ‘Do It Creative’s’ latest film IraH. The landmark project is India’s first Hindi AI movie, a heart-pounding action sci-fi thriller that will enthral audiences as it focuses on the rise of machine learning in the real world. It has been picking up numerous awards on this year’s film festival circuit. Added to this, their research and development team is at the forefront of innovation, constantly pushing the boundaries of visual effects technology.
Through rigorous experimentation and collaboration, striving to create groundbreaking solutions that enhance the storytelling capabilities of their clients. Their dedicated researchers and developers explore cutting-edge techniques, from advanced computer graphics algorithms to artificial intelligence-driven tools, to bring the visions of their clients to life. The emphasis is to stay ahead of industry trends and invest in emerging technologies, ensuring that their VFX productions consistently deliver stunning and immersive visual experiences that captivate audiences worldwide.
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