TikTok, the social media app that is popular with teenagers and young adults, has added a new shopping feature that allows users to buy products directly from videos. This is a huge opportunity for businesses of all sizes to increase sales and reach new customers. In this guide, we will discuss how to use shoppable videos on TikTok to boost your sales. We will cover everything from creating videos to tagging products to measuring results. Let’s get started!
Creating Shoppable Videos on TikTok
To create it, you will need to use the app’s new shopping feature. This feature allows users to buy products directly from videos. To get started, open the TikTok app and tap on the camera icon in the top left corner. Then, select the “shoppable video” option.
On this screen, you will see a list of products that are available for purchase. To add a product to your video, tap on it and then drag it to the desired location where you are able to also resize and rotate the product by using two fingers. When you are finished, tap on the “done” button in the top right corner.
Additionally, add text to your video by tapping on the “T” icon in the top right corner. This allows you to add a title, description, and hashtags to your video. To finish, press the “done” button in the upper right-hand corner.
When you are finished creating your TikTok video, tap on the “share” button in the bottom left corner. After publishing your video, you can also use it to drive traffic to your online store or website.
How to Tag Products in Your Videos
When creating a shoppable video on TikTok, it is important to tag products properly. To do this, you will need to use the product’s unique identifier. This identifier is a unique code that is assigned to each product by TikTok. Find this code by logging into your TikTok account and clicking on “settings”. Afterward, select “branded content” and then click on “products.”. The SKU for each product will be listed there.
When adding tags to your videos, don’t forget the SKU and product name. With just a few clicks, you can also include other information such as price and availability. Here is an example:
- SKU: XXXXXXXX
- name: Nike Air Max 270 Shoes
- price: $120
- availability: In stock now!
Measuring Results
Once you have started using these videos, it is important to measure results so that you are able to track progress and improve performance. There are several ways to measure results:
Views
This is a good indicator of how popular your videos are with TikTok users. In your TikTok account, you can see how many people have viewed each video.
Shares
How viral your videos are is indicated by this number. The more times your videos are shared, the more potential customers you will reach.
Clicks
Use this method to figure out how successful your videos are in terms of driving traffic to your website or store. Additionally, you can track how many sales were made as a result of the clicks.
TikTok provides insights that show you how your videos are performing. To view this data, log into your account and click on the “insights” tab. Then, select the “videos” option. There, you will be able to see detailed information about each video, including views, shares, and clicks.
Sales
This is the metric that you should track most carefully. It can be difficult to directly attribute sales to TikTok videos. However, other methods such as coupon codes or special allow you to track sales that are a direct result of your videos.
By measuring these results, you will be able to improve the performance of your shoppable videos and boost your sales.
Tapping into the power of TikTok’s new shoppable video feature can be a great way to increase sales and reach new customers. In this guide, we have covered everything you need to know about using this feature effectively. We have also provided tips on how to tag products correctly and measure results.
If you looking for an easy way to get your online clothing shopping business up and running, there are companies like Wahool that make the process a breeze. They are a Fashion Dropshipping platform that offers a user-friendly interface. You can learn more about how Wahool can help you get started by visiting their website. So what are you waiting for?