Alt-pop group Prinze George has released the official music video for their latest track, “Off My Ass,” after premiering the single on American Songwriter’s Bringin’ it Backwards podcast. Directed by Winter Coleman, the black-and-white music video features lead singer Naomi Almquist sharing an emotive, drunken performance in the comfort of her bathtub.
“Off My Ass” is the interpersonal journey of Naomi Almiquist, navigating her life amidst sudden loss, moving to Los Angeles, and the unfulfilled lows of the COVID-19 pandemic. Inspired by the words of a friend and an art installation about the San Andreas Fault – Naomi was fueled with inspiration to pen her personal struggles in song.
“When my roommate said ‘if you’re not alone in here, you’re not alone’ – I realized how easy it is to discredit ourselves in moments of weakness. Part of the quote displayed at a Palm Springs art exhibition about the San Andreas fault reads ‘the earth shouldn’t move you; you should move with it.’ In the video, I wanted to display that intimate chaos that occurs when you’re going through something that has knocked you off your game.
‘Off My Ass’ is really the first hug I have ever given myself through my work. I am a deep feeling person and become very angry/explosive when I am hurting. I make mistakes. I don’t know how to lie about how I feel. No matter how awful I’ve been to other people in moments of weakness, I have always been, without a shadow of a doubt, the absolute hardest on myself.”
– Naomi Almquist of Prinze George