The luxury goods industry is one of the most exclusive industries on the planet today. Bar none. Only 10% of the population can buy them, but the industry still somehow manages to increase its reach and revenue year after year. Suffice it to say; luxury goods are aspirational. But why do people from all levels of social strata seem to want at least one of them? Whether clothing, jewelry, or watches, it doesn’t matter – people always want to dip their toes in!
For men especially, luxury watches are all the rage. Mechanical watches, for example, especially Swiss ones, are priced astronomically. But that doesn’t stop people from buying it. Specifically, celebrities and movers and shakers of their industries! Since time immemorial, celebrities and luxury goods have had a symbiotic relationship – one depends on another for clout and endorsement!
Hamilton
Not necessarily the most expensive of the lot, but Hamilton as a brand is unique because it has an American heritage to it. From the iconic Khaki King collection, down to the jazzy Broadway, Hamilton has had great watches since its conception. The best part? If you’ve saved up enough, you can buy yourself one! Brand new at that!
The Hamilton Ventura, for example, is now part of the pop culture lexicon because of its presence in Men In Black 3, worn by Josh Brolin and Will Smith. In fact, MIB 3 is the highest-grossing of all the movies in the franchise. For reference, the movie has three types of Venturas in it: the Chrono, Silver, and Black Dial. If you’re looking to own one, start with the Khaki Field.
Audemars Piguet
A favorite among rappers, Audemars Piguet, is also worn by famous celebrities the likes of James Corden, Arnold Swarchenegger, and Serena Williams. Royal Oak seems to be the universal favorite, with its classic charm and convenient styling. For rappers like Travis Scott, the process of customizing their Royal Oaks is a trend.
The most popular way to do this is to put individual jewels until the watch’s face is fully-bedazzled. A standard Audemars Piguet will set you back a couple of thousand dollars, while the ones on celebrities’ wrists cost a new car like the Hyundai Sonata. If you’re looking for a more sophisticated offering, the Millenary collection might be more up your alley!
Rolex
As most watch enthusiasts would tell you, Rolex is the brand to have when you want the world to know that you have a luxury watch. Almost all top celebrities in the world, politicians, athletes, and shakers of their industry have at least one Rolex in their watch collection. John Mayer, Ryan Gosling, and Matt Damon are just some of the celebrities who favor the brand.
The best models to get from Rolex are Datejust, the Submariner, and the Daytona. Among the watch brands listed here, expect to shell out a bit more for this brand since it’s the most popular among the Swiss-made mechanical ones. Rolex also has a singular way of making things, especially on their proprietary materials like Oystersteel.
Patek Philippe
Another Swiss brand that’s popular with successful people, Patek Philippe, has been in the business of watchmaking since 1839. Among its previous patrons include royals like Queen Victoria. In fact, the company is the first one to make the first wristwatch – a gift to the Countess of Hungary. Ellen Degeneres is fond of the brand as well, having been seen to wear one or two on her talk show.
If you’re planning to get yourself a Patek, start looking at the Grand Complications line, as well as the Nautilus. Make sure you have at least a sizable capital if you want to collect it. At any rate, you’d need to put in a couple of thousand dollars to get one. Not to worry though, as with a Patek, it’d probably last you a lifetime.
Takeaway
If you’re into luxury watches, it’s only obvious that you’d want one for yourself. The trick to owning one like celebrities is not having lots of money, but the savvy to look for deals. The industry for used watches for resell is becoming bigger each year. If you know where to look, you can find deals for these luxury watch brands at more than 50% off.