Today Noveller releases the video for lead single “Effektology,” from her forthcoming LP Arrow, out June 12 on Ba Da Bing. The film was shot and edited by Matt Kleiner, known for his documentary series Way of the Ocean. A rich, dark, slow-motion exploration of a cold weather landscape, the video’s perspective skews as the camera undulates. Kleiner says:
“For this video I really wanted to create something that would transport the viewer to a different place, the same way the song does. Given the current situation we are in I wanted this to serve as a visual vacation from the reality most are facing. A place where time stands still for a moment and one can find peace through this beautiful song while floating through an otherworldly journey.”
