Even though conventional keyword research still remains very much in vogue, semantic keyword interpretation by search engines is becoming superior. The algorithm factors in more parameters in its effort to understand both the content and the context for more refined ranking results. Consequently, content marketers need to update themselves with the emerging technology because they now need to target not only the obvious keywords but also the keywords that are related to the context of the search.
Semantic Keyword Research
Semantics are basically the different interpretation of a specific word in a particular context. Till some time back search engines were not smart enough to figure out the different semantics of a word and were unable to throw up the relevant results when a search on any terms was conducted. However, now Google and other leading search engines have become smarter and their algorithms are now able to figure out what the user may actually be looking for beyond the obvious expressed by their search term.
The Importance of Semantic Research
Firstly, with the use of semantic keyword research, content managers are able to give users a better experience when they are searching for anything. Rather than the search engines just delivering results based on exact matches of the search term, the results take into account web content that has a similar relevance, thereby giving a larger diversity of results but within the same context. As semantic research with Amazon search tools throws up results from various segments that may be relevant to the user, sellers can use it to group products together and increase the click-through-rate. The inclusions of semantic keywords in the content tend to give a boost to the rankings and there is a higher chance of it being relevant to different user segments.
Researching Semantic Keywords
To be able to conduct semantic keyword research you need to have in-depth domain knowledge as well as an awareness of the different research tools commonly available. The initial step is collecting the core keywords, which are typically variations of the target keyword; Google’s related search feature is a goldmine as it throws up the top ten related search terms that can help in SEO. This is also called SEO keyword strategy
Also, note down the other common search terms that are used by users. Ideally, your web content should include the maximum number of terms listed by these two processes. Creating a list of CTAs is also vital as the purchase transaction is the logical step for the user who has found content to his satisfaction. The combined list of the terms discovered so far represents the universe of semantic keywords applicable for your content, and should significantly affect how your content is structured.
Conclusion
To achieve success in semantic keyword research, you need to be extremely aware of both your subject as well as how searchers tend to phrase their searches. By being methodical, it is possible for you to get a refined list of semantic keywords that can significantly improve your content visibility and page rankings.
