Global superstar DJ/producer and RIAA quadruple-platinum selling artist Avicii, who is renowned for his uplifting melodies and beats, today premiered the video for “Broken Arrows,” the third single from his STORIES album, which has aggregated sales of more than 1 million since its release in September. The track will also be featured in tomorrow night’s season finale of Dancing With the Stars.
Like all Avicii videos, “Broken Arrows” has a beautiful cinematic quality and tells a heartwarming story about hard work triumphing over adversity. The “Broken Arrows” video was based on a concept from At Night Studios and produced by the award-winning Collaboration Factory, who are responsible for videos by Katy Perry, Foo Fighters, amongst others, and have won numerous short film awards. It was directed by Julius Onah, whose first feature was The Girl in Trouble, executive produced by Spike Lee, and who is currently in development with producer J.J. Abrams on The God Particle. The video was shot on location in the city of Pomona, CA and El Matador Beach near Malibu.
