NJOY, America’s number one electronic cigarette company, has announced that global music superstar and 13-time Grammy Award nominee Bruno Mars has joined the company as an investor. While the terms of the investment were not disclosed, Mars stated that he often uses NJOY’s King product in place of traditional cigarettes and is convinced that it is a revolutionary alternative to cigarettes.
“I’ve been using NJOY Kings instead of cigarettes these days and I’m sticking to it,” said Mars. “I believe in the product and the company’s mission.”
