My Love Affair, the international sensation helping brands build strategic and creative campaigns with artists announced today their exclusive partnership with label powerhouse EMI Music as the first major partner for their new internet platform, MyProductPlacement.
MyProductPlacement.com is the first ever online platform allowing a direct interaction between brands (and their ad agencies) and artists (and their labels) to set up integrated product placement and branding opportunities in a safe, secure and professional environment. Open to professionals only, the platform allows artists and their labels to upload precise details on upcoming videos directly. Brands and their agencies can then identify which projects that will fit with their branding objectives by searching through these available opportunities using specific and customized criteria.
Set up by Cathy Guetta and Raphael Aflalo in April 2011, My Love Affair — the brand and music endorsement agency is proud to additionally announce their US market launch via this new web-based marketplace with their agreement with EMI Music whose artists include Katy Perry, Coldplay, David Guetta and more. This partnership announcement comes with other major and independent labels to follow soon.