Top Digital Marketing Trends To Lookout For In 2022

Digital marketing is not just a single domain but a combination of many subdomains. Whether it is about increasing website traffic or optimizing content, there is a subdomain for everything in digital marketing. To be precise, digital marketing is the practice of driving online marketing activities with an aim to increase brand awareness, sales, and customer loyalty. Search engine optimization (SEO), paid marketing, content marketing, online advertising, affiliate marketing, etc., together constitute digital marketing. But there are some trends that are expected to gain pace in 2022 and beyond. We will discuss these trends in detail in this blog. A Digital marketing institute can provide you with required expertise and skills in Digital marketing.

The following topics are covered in this blog:

  • Meaning of Digital Marketing
    • Real Storytelling
    • Enhanced Content and Customer Privacy
    • Personalization
    • Artificial Intelligence in Digital Marketing
    • Voice Search
    • Online Reviews
    • Interactive Content
  • Conclusion

Meaning of Digital Marketing

Digital marketing, also known as online marketing, refers to online communication aimed at promoting brands and products and increasing sales through campaign marketing, SEO, website optimization, affiliate marketing, etc. Digital marketing is a new field of study and there is still a lot of room for it to grow. As a result, many trends have cropped up recently and are expected to continue even after 2022. 

Let us now discuss these trends in detail:

Real Storytelling

Storytelling is known to keep the audience engaged, and through real storytelling, digital marketers have taken digital marketing to a whole new level. Companies are proving their value-delivering capabilities and how their products and offerings have benefitted their customers by using real-life customer stories. Since customer testimonials are an impactful evidence of a product’s success, companies are competing with their competitors on the basis of these real-life customer testimonials. 

Enhanced Content and Customer Privacy

In this digital age, customers are way more rigid about their privacy and companies are concerned about the content that they are posting to the customers through digital media. This trend is expected to see a hype in 2022 and beyond. Moreover, digital marketers are coming out with new and clever ways to maintain the privacy of their customers as well as track their behavior such as buying patterns, spending habits, product preferences, etc. In fact, Google has recently announced that it will curtail third-party cookies by 2023. This trend is here to stay!

Personalization

Providing a personalized experience to customers has always been a priority for a majority of the companies. But this is now being observed as a trend in digital marketing as well. When we talk about personalization, it is not just about the product and services but also about the communication. Companies are coming up with personalized ads aimed at attracting more customers and website footfall. Personalized digital marketing tailors marketing activities based on social media platforms, location, and other demographic parameters. 

Artificial Intelligence in Digital Marketing 

It is already known that artificial intelligence (AI) has led to automation and intelligent decision-making. Now, even digital marketers are leveraging the benefits of AI. AI has helped in automating SEO, monitoring site traffic, and campaign performance. By using predictive analytics in AI, digital marketers can get an insight into what customers will buy next after their current purchase. AI in digital marketing is an ongoing trend that helps marketers and companies look into the future and indulge in educated decision-making. 

Voice Search 

As per reports and statistics, 27% of the global digital population uses voice search. There has been a significant rise in the usage of voice search, and so, digital marketers have changed the way they perform keyword research and optimization. The reason behind this change is that while using voice search, users tend to phrase words differently as compared to when they type it in the search bar. Another reason for the uptick in voice search is the increased usage of smartphones. This is why digital marketers are modifying their way of optimizing keyword search. 

Online Reviews

Online reviews have the potential to build or destroy a brand’s or company’s image. A majority of customers have the tendency to research other customers’ reviews about a particular product. Generally, if the online reviews are good, customers would not mind exploring a company’s products or services. On the other hand, if the reviews are negative, customers will refrain, or at least think twice, from buying the products or services. This has led to companies marketing the good reviews in the best possible way so as to attract customers. In spite of these efforts, online reviews can still act as a boon as well as a bane for companies. 

Interactive Content

Sometimes, making your website interactive helps in attracting more customers and increasing customer engagement. The following are some of the ways in which companies can create interactive content:  

  • Introducing engaging activities such as quizzes
  • Conducting surveys, organizing polls, etc. 
  • Arranging spin-the-wheel contests, free gifts, etc. 
  • Introducing other categories of contests such as “Answer and Win”, etc. 

Conclusion

Digital marketing is expanding with every technological advancement. The digital boom is expected to create a space for more and more digital marketing trends. In this blog, we explored some of the most interesting trends cropping up in the domain of digital marketing. Most of the companies have prepared well in advance to align their marketing strategies with these trends. Digital marketers will keep on exploring these trends and whichever new trends may come up.