Rainmaker Public Relations & Artist Development is celebrating it’s13th anniversary this month. As one of the original indie agencies, Brilliant estimates they have worked with over 1,200 clients since opening it’s doors in 1995.
Being an indie public relations firm, Rainmaker does something that is much more specific and intricate than other PR firms. Aside from sending out discs and getting reviews & interviews for her bands and labels, Rainmaker also offers artist development. In regards to this cutting-edge service, Brilliant says: “It’s important to educate artists on the most cost effective ways to spend their money and give them a solid direction to achieve their specific goals.”
Even before Rainmaker Public Relations was born in 1995, Brilliant kept busy in the creation and production process, creating the entertainment show, Edge TV. After publicists quoted her exorbitant fees to assist with the local musical guests on the show, Brilliant had no choice but to do it herself. This led to the creation of Rainmaker Public Relations & Artist Development. Brilliant explains what she thought when she was starting the agency: “Dedicating myself solely to unsigned musicians because they were the ones who needed my help most, I did something that was very unpopular in 1995 but is now a standard model. The best part of running Rainmaker Public Relations and Artist Management is being able to work every day with great musicians and help them further their careers. It’s exciting to wake up every day and know that my job is listening to great new music and making sure the world is able to hear it, too.”