srclogo_phixr.jpgWhat do Akon, David Banner, Mika, Wu Tang, Xzibit, Asher Roth, and many more all have in common? These are just a slice of artists that have worked with and been succesful with Rich Isaacson.

Rich started out his music career in 1992 when he joined his longtime friend Steve Rifkind at Loud Records. Rich was an attorney in NYC but could sense a great opportunity so he left a career in law for the music biz.  

Since then Rich has struck gold many times over. He has been able to transcend music & marketing like the industry has never seen before. He has worked with major corporations like Miramax, Pepsi, Nike, Hugo Boss, and many more merging music & marketing. He has been instrumental in the success of Loud,, SRC, The Fuerte Group, and more. Steve Rifkind refers to Rich as one of his most trusted partners in business.

Rich has taken on another venture recently known as RI Entertainment. RI Entertainment allows Rich to continue to develop his management company and work with such bands as Mika, Safetysuit, & Alphabeat. When an artist signs with Rich Isaacson it is as if 1 million doors open for them.

Rich was gracious enough to talk with Skope in this three part series. Rich touches on everything from the music business as he sees it, the early days at Loud, Barack Obama, Steve Rifkind, and much more. This is an amazing interview so turn it up and pay attention.

Part I

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Part II

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Part III

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