The Pretenders ninth studio album, Break Up The Concrete, will have a limited run of ecologically-friendly packaging with handmade seed paper starting on the album’s release date of October 7.
This paper can be planted and, with care, may sprout in 1 to 4 weeks. The paper used on this plantable run, and the paper for subsequent non-plantable runs of the CD and vinyl configuration, has all been certified by the FSC, an independent, non-governmental, not for profit organization established to promote the responsible management of the world’s forests. The vinyl version of the album, to be released on September 23, is two 10″ discs with a gatefold, die-cut to shape and debossed with concrete texture with a full Album CD in Mini Jacket
The ecological packaging should come as no surprise to anyone who has followed the career of the Pretenders front woman Chrissie Hynde, who has always been on the forefront of ecological issues and humane treatment of animals.
Break Up The Concrete’s 11 songs were recorded in 12 days making for an album both gritty and immediate which recalls the band’s earliest days. Hynde, along with the other Pretenders: guitarist James Walbourne, bassist Nick Wilkinson and long time drummer Martin Chambers will be introducing new songs from the album on Late Show With David Letterman on October 6 and then the Today Show the following morning October 7.