LINE 6 GUITAR TONE LINKS WITH GUITAR HERO

ghds_logo_-_yellow__2_.jpgActivision, Inc. (Nasdaq: ATVI) and Line 6, Inc. announced today that Guitar Hero ® World Tour for the Xbox 360 ® video game and entertainment system from Microsoft and PLAYSTATION ®3 computer entertainment system will integrate Line 6’s guitar tone technology, enabling gamers to use amps, cabs and effects from the world-renown Line 6 POD ® in the game’s Music Studio.  

The game’s innovative new Music Studio lets players express their musical creativity by giving them access to a full complement of tools to compose, record, edit and share their own rock ’n’ roll anthems.  

The sound modeling technology of Line 6’s POD is integrated into Guitar Hero World Tour’s Music Studio so gamers can now join the ranks of elite POD using bands including, U2, Radiohead, Keane, Muse, Nine Inch Nails, Story of the Year, Slipknot, Dashboard Confessional, Alice in Chains, Stone Temple Pilots, Garbage, Lenny Kravitz and countless others.  

“With Guitar Hero World Tour’s new Music Studio functionality, we wanted to give gamers access to the most authentic music creation tools available, so we went to the pacesetters of professional guitar technology–Line 6,” said Dusty Welch, head of publishing for Activision/RedOctane.   “The integration of Line 6 technology in the game underscores our commitment to delivering unprecedented innovation to the Guitar Hero ® franchise that has the potential to revolutionize consumer generated music.”

The signature sounds of legendary bands and top musicians today come from a combination of guitar amps, cabs and effects. Through digital signal processing, POD delivers accurate emulations of the most coveted amplifiers, effects and cabinets ever made.   It is famous for revolutionizing the way guitarists record, perform, rehearse, and write songs. It eliminates the need for complicated setups with its proprietary technology for simulating the complex interaction of amplifiers, effects, microphones, speaker cabinets and room acoustics. Whether POD is used with headphones to practice, for direct recording or playing live, POD is what musicians turn to for the best guitar sound.

“Line 6 strives to push the boundaries, from revolutionizing the way guitarists record to how they perform live to helping enable the creative process for musicians,” said Marcus Ryle, Line 6 Founder and SVP of Research and Development.   “Thanks to the incredible processing power of the of the next generation video game consoles, we placed the actual tone algorithms right into the game to give gamers the tools to choose their own sounds for the music they create. For the first time, gamers will have the ability to compose and record with the same technology used by professional musicians.”

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