Big Gates/Slip-N-Slide/Atlantic recording artist Plies has announced a number of major promotional events in celebration of his eagerly awaited new album, “DEFINITION OF REAL.” The collection — which features the top 5 smash, “Bust It Baby Part 2 (Feat. Ne-Yo)” — arrives in stores and at all online retailers on June 10th.
The Fort Myers, Florida-based rapper kicks off a nationwide promo tour this week. The trek will see Plies paying tribute to his many fans in the U.S. military with a series of appearances in association with Army & Air Force Exchange Service (AAFES) and Navy Exchange Service Command.
“Bust It Baby Part 2” is looking like another massive hip-hop hit for Plies. The track is currently bulleting its way up the top 5 at Urban outlets nationwide, while also ascending the top 10 at Rhythmic. What’s more, “Bust It Baby Part 2” is proving a mainstream sensation, coming in this week at #23 on Billboard’s “Hot 100.” The single is set to impact at CHR/Top 40 radio outlets later this month.
The “Bust It Baby Part 2” companion video recently had its world premiere on BET’s Rap City, and was quickly named “New Joint” on the network’s 106 & Park, which also featured a walk-on appearance from Plies. Little more than one week after its debut, the clip is already a “Heavy” rotation favorite on BET, has hit the 106 & Park countdown, and has been added to MTV2. “Bust It Baby Part 2” is also poised to make its FUSE debut on the upcoming edition of No. 1 Hip Hop Countdown.
“Bust It Baby Part 2” is also continuing Plies’ incredible run of blockbuster ringtones. The single is now a top 10 success on Nielsen Ringscan’s “Top 200 Mastertones” ranking.
“DEFINITION OF REAL” also features the blazing street track, “Who Hotter Than Me,” which is currently available at a number of major digital retailers, including the iTunes Stores, Amazon MP3, and Zune Marketplace. The track has just shipped to multi-format radio outlets coast-to-coast. In addition, “Who Hotter Than Me” and its companion video are now streaming on Plies’ official MySpace page, www.myspace.com/plies.
In conjunction with the release of “DEFINITION OF REAL,” Plies is holding a special “Real Things” promotion in which two diamond chains will be awarded to a pair of very lucky fans. The promotion — which will run for three weeks, beginning on the album’s June 10th street date — allows fans to enter for a chance to win either a diamond “Plies Bust It Baby” chain or a diamond “Goon” chain.
Plies — who recently came in at #6 on Forbes’ list of “The Year’s Hottest New Music Stars” — is offering exclusive swag to fans who pre-order “DEFINITION OF REAL” via the Atlantic Records Media Store (located at http://store.atlanticrecords.com). In addition to an immediate MP3 download of “Bust It Baby Part 2,” buyers will receive their choice of a men’s “Certified Goon” t-shirt or a girl’s “Bust It Baby” baby-t.
Just last month, an innovative Plies Fan Club was launched, split into two individual branches for the rapper’s male and female followers — known respectively as the “Certified Goons” and “Bust It Baby” clubs. Fans who sign up at www.pliesworld.com/fanclub will have a chance to score tickets to Plies live shows in their area, get the first look at new videos, photos, and other exclusives. The Fan Club has already proven a great success, with over 1600 females and 800 males joining within the first two days. In addition to his fan club, Plies recently re-launched his own website, www.pliesworld.com.
“DEFINITION OF REAL” arrives hot on the heels of the rapper’s 2007 RIAA gold debut, “THE REAL TESTAMENT.” The album — featuring the blockbuster hit singles, “Shawty (Feat. T-Pain)” and “Hypnotized (Feat. Akon)” — entered the Billboard 200 at #2 upon its release last summer and continues to run strong, coming in this week at #14 on Billboard’s “Top Rap Albums” ranking. In addition, “THE REAL TESTAMENT” has spawned a series of smash hit ringtones, with six tracks from the album currently present on Nielsen Ringscan’s “Top 200 Mastertones” chart.
Plies has also become an online powerhouse, with his hugely popular www.pliesworld.com, www.youtube.com/pliesworld, and MySpace sites. The rapper is currently among MySpace’s top 5 “Top Hip-Hop Artists — Major,” as well as a top 10 on the “Top Artists — Major” and “Top R&B Artists — Major” charts.