Judas Priest, on the verge of releasing their first new album in 3 years, pre-released the title track to Nostradamus via the ReverbNation TuneWidget on April 21st to a throng of hungry fans.
The TuneWidget was initially placed on only four websites but allowed fans to grab it and embed it on their MySpace pages and blogs, leading to over 200,000 impressions on launch day alone. The results of this strategy were overwhelming. The track was streamed once every two seconds during the first 24-hour period. Fans who listened or received the download were directed to the Judas Priest website where they could pre-order the album, scheduled for release on June 17th.
“The Tunewidget allowed us to get an enormous viral spread that has helped us kickstart our new campaign,” said Jason Lekberg, Manager of Digital Marketing at Epic Records. ” The first day numbers are impressive and the growth has continued, culminating in nearly 700k impressions, and well over 100k streams in the first week. The TuneWidget gives us an ongoing marketing channel, allowing us to continue to promote the Artist on the 500+ URLs that Priest fans have placed it on. In addition, the TuneWidget integrates a mailing list collection tool that has drawn nearly 700 new signups without any prompts from us. We even get real-time demographic data like age, gender, and location on the fans that signup, giving us insight into the segments that are reacting to the music. The Tunewidget is a must have tool for any artists viral campaign.”
“We are ecstatic at the results that Judas Priest has realized,” said Jed Carlson, Co-Founder and COO of ReverbNation.com.” TuneWidget was designed to deliver viral promotional impact in conjunction with additional ongoing value like email collection and demographic data. Artists only get one chance to release a new single to the public, and they should capitalize on it in as many ways as possible.”