THE TRUTH – FROM HOTLANTA R&B SENSATIONS CHERISH ON MAY 13TH 2008

cherish.jpgLEAD-OFF SINGLE “KILLA,” FEATURING RAPPER YUNG JOC, IS ALREADY A MASSIVE MULTI-MEDIA BREAKOUT SMASH

Sometimes ‘THE TRUTH’ is just too hot to handle. Atlanta-bred R&B singing sensations CHERISH, which is sisters Farrah, Neosha, Felisha, and Farron King, have already proven it by setting the airwaves ablaze with their latest single “Killa,” featuring rapper Yung Joc. The single, which was produced by Don Vito, rocketed up Urban, Mainstream, and Rhythmic/Crossover radio charts across the country after being heard in the smash film Step Up 2 in February and is now going strong on the Billboard pop charts. The single is currently at No. 21 on the Pop 100 airplay chart, No. 26 on the Pop 100 chart, and No. 47 on the Hot 100 chart, reaching an audience of 2.6 million listeners. “Killa” is also a featured track on MySpace’s well-trafficked Prom destination (http://www.myspace.com/prom).

Now CHERISH will deliver ‘THE TRUTH’ when Sho’Nuff Records/Capitol Music Group releases the sisters’ new album of the same title on May 13th, 2008. It is the follow-up to the group’s R.I.A.A. gold-certified 2006 album Unappreciated.

“Our new album is called ‘THE TRUTH’ because it delves into the different aspect of our lives,” says Fallon. “It’s a testament to our growth,” says Farrah. “The initial perception of Cherish was that we were this little girl group with catchy records.” Adds Neosha: “But we wrote our entire first album and this one, with the exception of a few tracks written with Terius ‘The Dream’ Nash” (who penned Rihanna’s global smash “Umbrella”). “Our struggles growing up in the music industry have only made us stronger and that’s what ‘THE TRUTH’ is all about.”

The confessional R&B jams on ‘THE TRUTH’ range from scorching break-up songs like “Lovesick” (produced by Adonis and K-Fam) and “Like A Drum” (produced by Jazze Pha) to stay-strong anthems “Amnesia” and “Before You Were My Man” (produced by Eric Hudson), which flips the script by giving the guy a taste of his own medicine. “There is not one song on this album where we are not singing our hearts out,” says Felisha.

‘THE TRUTH’ will have its world premiere on MySpace, which will hold an early listening party and stream the album in its entirety on May 9th. AOL and MSN will also feature listening parties on their sites. Cherish will make a walk-on appearance on MTV’s TRL on May 13th.

Gearing up for the release of ‘THE TRUTH,’ the girls have been promoting “Killa” by performing with Yung Joc on BET’s 106th and Park, as well as on Showtime at the Apollo and BET’s Spring Bling. The “Killa” video, which includes footage from Step Up 2, has been featured on BET’s Access Granted and TRL’s “First Look” on MTV, and is in rotation on MTV Jams, MTV Hits, and BET. The song, which has been remixed by Jermaine Dupri and featuring rapper Kid Slim, has also been heard on MTV’s hit docu-soap The Hills, and on sports telecasts on CBS and NBC. CHERISH has just shot a new video for the album’s second single, “Amnesia” in Atlanta. Directed by Benny Boom, the video will premiere on BET’s Access Granted on May 7th at 7:30 P.M.

CHERISH first launched themselves onto the R&B scene in 2006 with their single “Do It to It,” featuring the Young Bloodz’ Sean P. The track went Top 10 on the R&B/Hip Hop chart and Top 15 on Billboard’s Hot 100, and helped propel their debut for Sho’Nuff/Capitol, Unappreciated, to gold status. That album’s title track was also a Top 10 hit at Urban radio.

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