FLO RIDA’S “LOW” BECOMES #1-SELLING DIGITAL TRACK OF ALL TIME

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There’s less than one week to go until the release of one of the most eagerly awaited releases of the year:   “MAIL ON SUNDAY,” the debut album from Poe Boy/Atlantic recording artist Flo Rida.   The collection is set to drop in stores and online next Tuesday, March 18th as Flo Rida continues to make chart history with his game-changing #1 smash single, “Low (Feat. T-Pain).”   “Low,” which has just been certified triple-platinum by the RIAA, now ranks as the #1 best-selling digital single of all time, with over 3.2 million sold.

“MAIL ON SUNDAY” sees Flo Rida teaming with some of today’s top hit makers, including Timbaland, will.I.am, The Runners, J.R. Rotem, and Atlanta’s DJ Montay, who produced “Low.”   He has also recruited a who’s who of A-list collaborators, among them Atlantic Records labelmate Trey Songz (on “Freaky Deaky”), Lil Wayne (who appears on the album opener, “American Superstar”), Yung Joc (featured on the raucous party anthem “Don’t Know How To Act”), and Timbaland, who shows up on the album’s second single, “Elevator.”   Executive Producers of “MAIL ON SUNDAY” are E-Class and Mike Caren.   [track listing attached]

The Carol City, FL native will celebrate the release of “MAIL ON SUNDAY” with appearances next week on BET’s 106 & Park and MTV’s TRL.   He is also slated for a return appearance on The Ellen DeGeneres Show when her show hits Orlando the first week of April.   This follows Flo’s recent February performances on both Ellen and The Tonight Show with Jay Leno.  

Meanwhile, “Low” continues to break new records with each passing week.   The track has reached the #1 spot on a spectacular array of charts, earning accolades across radio, video, digital, and online outlets.   The song is also featured on the Atlantic album, “STEP UP 2 THE STREETS — ORIGINAL MOTION PICTURE SOUNDTRACK,” the musical companion to the Touchstone Pictures dance film.

“These are the moments that we live for — when all the stars are aligned and a hit turns into a full-blown phenomenon,” said Atlantic Chairman/CEO Craig Kallman.   “’Low’ grew organically and exponentially, striking a huge nerve with fans and taking on a life of its own.   Flo Rida stands out because he has a truly original style and a hugely charismatic presence.   He has an incredible sense of melody, with the rare gift of being able to deliver monstrously catchy hooks while at the same time being rooted in the streets.   The great news is that ‘Low’ is only the beginning.   An amazing roster of producers has checked in to contribute to ‘MAIL ON SUNDAY,’ and he has a string of terrific records in the pipeline.   Flo Rida is going to be delivering the goods for a very long time to come.”

Among Flo Rida’s numerous achievements, “Low” held the #1 spot on the Billboard Hot 100 for ten weeks, and has been #1 on Billboard’s Pop 100 chart for 12 weeks and still counting.   “Low” was also #1 on Billboard’s Hot Rap Tracks chart for 11 weeks, marking the longest-running #1 since 2004 and the seventh longest-running #1 in the chart’s history.

Flo Rida made hip-hop history when “Low” became the first-ever debut single from a rap artist to top the CHR/Top 40 radio chart, where it is now in its sixth week at #1, and only the fourth rap artist to hit #1 since 2005.   “Low” was ranked #1 at Rhythmic radio nationwide for nine weeks.  

“Low” held the #1 spot on Billboard’s Hot Digital Songs chart for 13 consecutive weeks, and was #1 on iTunes for 14 weeks in a row.   The track broke the single-week digital sales record the week after Christmas when sales exceeded 470,000 downloads (besting the previous record-holder, Fergie’s “Fergalicious,” by some 176,000 downloads).   Flo Rida also became the first-ever debut artist to have two top ten digital singles prior to an album release, when “Elevator (Feat. Timbaland)” entered the top ten only three weeks after its release.  

“Low” has also been certified as a platinum ringtone by the RIAA, with nearly 1.5 million in sales to date.   The track recently broke the record for the most consecutive weeks as the #1 ringtone in the country, with 13 weeks in the top spot on the Nielsen RingScan chart.

On the video front, “Low” has been the #1 video on both BET and MTV, while also topping the charts at BET’s 106 & Park and MTV’s TRL.   It has also been the #1 clip on MTV.com and has ranked at #1 on AOL Music for four weeks and counting.   As part of MTV’s Discover & Download program, Flo Rida is now featured on the shades at the network’s Times Square studio.   In addition, he will be the spotlight artist of MTV’s coveted 52/52 promotional campaign during the album’s street week.   Flo Rida is slated to perform as part of MTV’s Spring Break programming on April 7th as well as BET’s upcoming Spring Bling.

Flo Rida is the #3-ranked artist on MySpace, while “Low” has been played over eight million times on YouTube.  

Meanwhile, “Elevator (Feat. Timbaland)” is quickly following in the footsteps of “Low,” having already bulleted into the top 30 at Rhythmic radio and the top 40 at Urban radio.

“I approach music from a universal level and not just a neighborhood feel,” says Flo Rida of his category-busting appeal.   “I always try and come from the left field, but still stay somewhere where everyone can relate.”

For more information about Flo Rida, visit www.officialflo.com, www.myspace.com/officialflo, www.youtube.com/officialflo, and http://florida.imeem.com.

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