Nine Inch Nails today announced the first-ever online festival showcasing fan-made short films created to accompany the music of a major musical artist on YouTube.
The NIN YouTube channel (http://youtube.com/user/ninofficial) goes live at 6:00 p.m. PST today and will immediately begin accepting submissions through May 1 from fans creating visual accompaniments to selections from NIN’s recently released Ghosts I-IV. The music of Ghosts I-IV, which was released under the Creative Commons license (http://creativecommons.org), will be readily available via YouTube’s AudioSwap April 1 (http://youtube.com/audioswap_about).
Submissions will be reviewed by Trent Reznor, who will ultimately host a festival at a later date TBA featuring an assortment of outstanding contributions, among other surprises.
“Trent Reznor and NIN have yet again blazed a new path in music,” said Glenn Otis Brown, strategic partner manager for Music, YouTube. “Not only with the songs themselves — which go in amazing new directions in instrumental electronica — but also in their use of technology. With Ghosts, NIN have brought music fans into the process in an unprecedented way: by inviting the whole world to create films to accompany every one of their 36 new tracks.”
The NIN/YouTube alliance finds NIN once again at the vanguard of intersecting creative and technological worlds. From producing soundtracks to 1994’s Natural Born Killers and 1997’s Lost Highway to creating the original music for the video game Quake to last year’s intricate, months-long Year Zero alternate reality game (which Rolling Stone called “way cooler than Lost”) and the recent establishment of the interactive fan community Remix.NIN.com, Trent Reznor/NIN has consistently presaged the direction and evolution of entertainment media.
Ghosts I-IV was released 6:00 p.m. PST March 2, 2008 via NIN.com: a four volume collection of 36 untitled instrumental tracks, nearly two hours of music, recorded over a 10-week period last fall.