Seminal Video from the 20th Century is Enhanced by Breakthrough Technology for the Next Century
For the first time ever and through the magic of technology, anyone can now star in the greatest music video of all time — Michael Jackson’s Thriller – as part of the album’s worldwide 25th anniversary celebration! Michael Jackson and Epic/Legacy Recordings (Sony BMG) have partnered with innovative media company Big Stage and YouTube to bring this landmark entertainment experience to the world. Central to the tribute is the ability for fans to easily create a life-like 3-D version of themselves that literally replaces the role of Michael Jackson in the music video. This cutting edge technology was developed by Big Stage. The campaign begins today at www.MichaelJackson.com/mythrillervideo
“This is a great tribute to Michael Jackson, involving one of the greatest and most innovative music videos of all time,” said Jonathan Strietzel, co-founder and chief creative officer, Big Stage. “We’re excited about working with Epic/Legacy Recordings to demonstrate the first public Big Stage experience — inserting a photo-realistic avatar of ‘you’ into digital content. This is just a taste of the way consumers will be able to personalize everything from famous movie scenes to video games, virtual worlds and social networking sites, when we officially launch next quarter.”
“Michael Jackson is an innovator and a pioneer in the music industry and so it only makes sense, as part of our anniversary celebrations for Thriller, to give fans worldwide a new way to experience the video in a way not even Michael could have imagined 25 years ago,” said J.J. Rosen, Executive Vice-President, SonyBMG Commercial Music Group. “Our partnership with Big Stage, is an amazing way to fundamentally change people’s interaction with content.”
Once users have uploaded their photos to create their personalized Thriller video, they will be sent a link to a YouTube page where the video will be posted. From there, it can be shared with friends by email and posted on social networking sites like MySpace or Facebook.
The Michael Jackson Thriller 25th anniversary celebration kicked off in December 2007 with the release of a new single and continues throughout 2008 with a multi-faceted global marketing campaign featuring high-profile television, radio and online events around the world. The Big Stage-enabled Thriller video piece is part of Epic/Legacy Recordings’ viral campaign in support of the album’s 25th anniversary release on February 12, of which the first single was “Wanna Be Startin’ Something 2008,” a duet between Michael Jackson and Akon. The album has already sold 1.4 million copies worldwide.
With Big Stage’s 3-D capture technology, users will take three simple pictures of themselves with a digital camera and upload them to the Web, where they will be quickly converted into a life-like 3-D avatar called an @ctorâ„¢. Big Stage’s proprietary technology will automatically map the contours of a user’s face to generate an incredibly accurate replica of the user, fully equipped for animation. In under a minute, your @ctor will be born and fully alive through realistic movement and gestures. Users can then style it with a host of accessories, from hair to eyeglasses, tattoos, hats and more.
After users create and style their @ctors, they can drop them into the library of Big Stage-enabled user and professionally created content or Scenes. These highly personalized Scenes can then be shared by users across everything from famous movie scenes, TV shows and video games, to music videos, short video clips, virtual worlds, still images, user-generated content, instant messages, e-mails, social networks and more — instantly. Big Stage will officially launch to consumers in the second quarter of 2008.