LUDACRIS AND ISLAND DEF JAM MUSIC GROUP SIGN NEW LONG-TERM JOINT VENTURE PARTNERSHIP FOR HIS DISTURBING THA PEACE LABEL
Island Def Jam Music Group (IDJ) has signed a new long-term extension with Ludacris for his Disturbing Tha Peace label, it was jointly announced today by Antonio “L.A.” Reid, Chairman, Island Def Jam Music Group, and the three principals of the Atlanta-based Disturbing Tha Peace label: Ludacris (aka Chris Bridges), Chaka Zulu and Jeff Dixon.
“The Atlanta hip-hop scene and the Dirty South movement in general owe more than they can ever repay to Chris,” said Mr. Reid. “Our friendship stretches back more than a decade and I never cease to be amazed at his imagination, creativity, and most of all his outrageous sense of humor. Now changing business conditions necessitate that we review our respective rosters and focus to ensure that future opportunities and challenges are aggressively achieved. Ludacris has built Disturbing Tha Peace into one of the iconic names in hip-hop, one that will remain an important part of the Island Def Jam family.”