About
SKOPE ENTERTAINMENT, INC.
Skope: Diverse Music Coverage For The Digital Age
Skope Magazine covers trend setting artists and music culture. Our editorial consists of artist features, CD/DVD reviews, show reviews, human-interest pieces, news bits, and editorial columns. We cover all facets of the music industry today with a wide range of genres and artists both indie & major.
Skope Magazine is the music enthusiast’s media outlet. Skope covers trend setting artists & music culture.
For More Information:
Michael H Friedman
mfriedman@skopemagazine.com
617-828-6622
1. ADVERTISING & SPONSORSHIP OPTIONS
1. www.Skopemagazine.com: A supplement to the magazine that covers the Skope scene on a daily basis.
- Blog, Forums, News, Tour Dates, Interviews, Current Events
2. Skope Radio: A fully functional Internet radio portal stationed on skopemagazine.com. We play music from artists covered in the magazine & website.
3. Skope Podcast: A quarterly broadcast filled with new music, commentary, & interviews with Skope artists.
- Executive Producer: Claudia Ward De Leon
- Available For Download At: Feedburner & I-Tunes & ZUNE Marketplace
4. Skope Live!: A live concert series through the Northeast where bands that we cover play to a live audience.
- Used as a fundraising opportunity with Autism Speaks
- Broadcast shows on Skope TV
5. Skope Public Relations: We offer companies an opportunity to gain direct access to our readers through email and/or mailing services.
6. Skope TV: We offer companies an opportunity to advertise on our On-Demand TV offerings such as music videos, live shows, broadcasts, interviews, & much more!
7. Skope Referral Marketing : Skope will consider participating in a system where we get paid commissions for business that is ceated as a direct result of marketing with Skope.
2. HOW & WHO READS SKOPE
Where Can I Get Skope Magazine?
Who Does Skope Reach?
Usage Statistics For Skopemag.com: June 2008
Total Hits 816178
Total Files 520855
Total Pages 266938
Total Visits 64685
Total KBytes 14344733
Total Unique Sites 42053
Total Unique URLs 5882
Total Unique Referrers 3924
Total Unique User Agents 2193
Ages: 20-42
43% Female/57% Male
Educated beyond the high school level
Earns Over 42.5K/year
Likes to eat out 2-3x’s week
Likes to purchase DVD’s & CD’s frequently
Enjoys staying up to date with current events
Likes to party with friends 2-3x’s week
Prefers going out to a live music venue than club
Uses A Portable Music Player – MP3 or ZUNE
Keeps up with current events and pop culture trends
3. ONLINE ADVERTISING GUIDELINES
1. Ads must be submitted digitally in one of the following formats:
-TIF, JPEG, PDF, EPS
2. All photos within ads must be at least 300 dots per inch.
3. TIF and JPEG files must be at least 300 dots per inch.
4. With PDF files and EPS files, all fonts must be embedded or converted to graphics.
5. We flags anything under 200 dpi. Optimal dpi for everything is 300 dpi (industry standard).
5. AD design services are available, and pricing is furnished upon request.
Web Banner Specs:
1. 468 x 60 Top Banner
2. Side Banner 300 x 250 Tile
3. Tower at 160 x 600
*Measurement In Pixels - Design Fee: $35/Hr - 2 Hr Min.*
Contact:
Michael Friedman
mfriedman@skopemagazine.com
617-828-6622
4. SKOPEMAG.COM ADVERTISING MENU
Banner AD: Banner AD Linked To Your Site
1 Month: $500
Skope Radio: MP3 on Skope Radio
1 Month: $100 (3 Month Minimum)
CD Review: CD Reviwed By Skope
Posted Forever: $125
Skope TV: Video Posted By Skope
Posted Forever: $250
Skope Online Feature: Interview With Skope
Posted Forever: $250
Skopemag.com Package Deals:
Indie Package: 1.5 Months
CD Review or Feature
MP3 On Skope Radio
Total: $250
Gold Package: 3 Months Duration
Skope Radio MP3
CD Review
Banner AD
Total: $500
Platinum Package: 6 Months Duration
Skope Radio MP3
Banner AD
Feature or CD Review (Your Choice)
Total: $1000
Diamond Package: 1 Year
Skope Radio MP3
Banner AD
Feature
CD Review
Skope Tv Video
Total: $1500
All AD Purchases Get A Link Here:
http://skopemag.com/links/
*Skope Reserves The Right To Negotiate Based On Budget & Needs*
Contact:
Michael Friedman
mfriedman@skopemagazine.com
617-828-6622
5. PAST ADVERTISERS & REFERENCES
A. References
“We started advertising with Skope in the Jan/Feb 2007 issue. Since then I have been very pleased with the traffic that has been generated to our website since the AD ran. “
Jon Myers – The Jon Myers Band
“When we started NS Friedman Design we wanted to reach a diverse & trendy audience to sell our fine jewelry lines. Skope offers our company that exposure and we have been advertising since.”
Neil Friedman – CEO – NS Friedman Jewelry Design
“We at Riffin’ found the advertising experience with Skope to be great. It gave us some great publicity both in print and online, and we received positive feedback from both distribution channels.”
Louis Monopoulis - Riffin.com
“Skope Magazine is one of very few media outlets that actually provides results. I have used them to market and advertise my agency, Rainmaker Public Relations for over a year and have made my money back ten fold. I continue using them and their effectiveness never ceases. Its a slam dunk!”
Rhonda Kelley - President - Rainmaker Public Relations
“Advertising in Skope Magazine has been a rewarding and uplifting. Although we are an up and coming band we were able to purchase high profile professional ad space in one of rock’s premiere magazines. The copy was perfect. The hits to our website have DOUBLED since we began advertising in Skope. If we’re not rock stars yet we are one step closer after advertising in Skope.”
David Alyassin – Racecar
“Advertising with Skope Magazine has been amazing. The people that run this publication really actually care about the music, and more specifically, the underground, eclectic, under-rated and ever-changing music scene. I will no doubt keep rocking with these guys and can’t wait to see how far they take it!”
Phil DaRosa - Tight Records
“Skope has been instrumental in the success that we’ve had over the last year and we’re very happy to be part of such a dynamic and exciting publication. We’ve advertised with larger publications in the past but we haven’t always received the high level of service and commitment that Skope gives to it’s advertisers and independent musicians, which is why it makes this a good fit for what what we’re trying to accomplish with our marketing strategy.”
Darian Worrell - VOD Recordings
“I’ve put in a couple requests in on my end to start getting you guys some love from our ad department as I love the mag (you know that) and it’s been growing so much lately, looks more and more amazing each time I see it!”
Fernando Aguilar - Warner Bros. Records – Publicity Director
“I just discovered Skope recently in my favorite magazine store and I am quite impressed. Almost 90 pages of features–wow! I am a singer/songwriter and a committee member with the Pacific Music Industry Association (Music BC) in Vancouver, and it is fantastic to see all these independent acts getting some coverage in an international publication.”
Natasha Jay, B.A.
Skope: Why do you feel that Skope Magazine is having such a positive impact on the publishing & music industry?
Tim: While it’s getting easier and cheaper for artists to make music and get it out there, it’s getting harder and more expensive for them to get radio play and mass exposure. A magazine like Skope that helps put the spotlight on new and innovative artists is great for everybody because it helps fans connect with new artists and it helps keep a fresh mix of music out there. That’s really important, because things can get stale when there are only a handful of artists breaking through.
Tim Sheff – EMI Recording Artist
Skope: Why do you think that so many people are enjoying Skope Magazine online & in print?
Quincy: Skope really gives attention to both mainstream and indie artists. Skope is great because not only can you get the latest info on your favorite artists, you are also introduced to new and upcoming ones. They have a great variety of all the best music.
Quincy Coleman – Quincycoleman.com
“The mags arrived today and look amazing! I have not put it down since I opened the box. And I LOVE the placement of my ad. Thank you so much, Mike. It’s in an AWESOME location. I am thrilled. Thanks again - and cheers for a great two months of magazine sales and more ads being booked too!”
Eugene Foley Phd – Foley Entertainment
“I love your publication, and would shoot for you at no cost if given the opportunity! I’m working on building a portfolio and could really use the experience. Thanks so much for your time, I look forward to your reply!”
Kristin Stubblefield - Photographer
“I live in New York and I always love your mag. I have stumbled upon a songwriter who totally rocks and has a great sound and wanted to share that with you at Skope because I know you’re always on the lookout for new and original artists. Check out his www.myspace.com/stevenortheast to hear his music.”
Sophie Jones – Reader
Stoli: What is it about Skope that made you want us to feature you?
KR: Skope features all types of national and international music from indie to major artists. I love diversity and Skope represents that.
Khalid Rivera – Broadway Performer & Solo Artist
“I have been a subscriber to Skope for 2 years now. I actually get excited when a new issue arrives because it has all the info I need on the music scene as a whole and not just one genre!”
Krista Murphy – Reader
“You’re magazine rocks!!!!”
Drowned Youth - myspace.com/drownedyouthrocks
“Esthema is extremely happy and excited with the review and ad in Skope Magazine this month. (Mar/Apr 08)”
Andy Milas – ESTHEMA - Esthema.com
“Chris here from Girlie. I just wanted to offer you a pair of tickets to the They Might Be Giants show at the Somerville Theatre on 3/28 as sort of a thank you for that great feature you guys did on them. I was just looking at it again, it rules. Anyway, let me know, and talk soon.”
Chris - Girlie.com
“I really love Skope Magazine. Just wanted to reach out and share my music with you guys. Hope to do something with you in the future.”
Tamar - myspace.com/tamarmusic
“Holy Shit man, it’s pretty awesome that your magazine is doing so well, usually mags (I’m sure you know) go under within the first year, but I see you guys here in NY on the stands. Good fucking job man.”
Zach - The December Sound
Thanks, you are doing a great job! The response to the AD is incredible! I hope there will be many more to come. I even heard from artists featured on Billboard Magazine who are starved for airplay. Keep them coming! By the way the last two days have resulted in a solid listenership almost all day long. I hope to see that listenership level continue to grow. You might just help me make this the most popular Smooth Jazz/New Age radio station on the Internet yet. Much Thanks!
Jason Weeks - Airomee Wind - Que 98.2 FM
Stoli: My boss told me that you will be advertising the new album in Skope Magazine. As a marketing person what drew you to Skope?
Kelly: Yes, and I’m very excited about it. For my first album, I hired a small PR firm to help out with getting the word out and as they let me know which outlets they were pursuing, I would then check up on each outlet and see what the fit was and how the publication handled itself. With SKOPE, I was impressed with not only the look and feel of the magazine, but the interviews and reviews and the whole vibe overall. It’s a magazine I read myself and an outlet that I want to be associated with. Ultimately, it’s a magazine that puts indie and major all under one roof and treats them exactly the same. Not too many other magazines out there are going to do that and that’s what makes SKOPE stand out.
Kelly Greene - Musician & MKTG Coord. Pepsi
“What I love about Skope Magazine is it’s chameleon like existence. It brings all facets of the music industry together in one outstanding, complete issue every month & online.
Since Shakir Entertainment has been doing business with Skope, being involved with such a trend-setting media magazine has done phenomenal things for my clientele as a music manger. And I have to say just knowing someone like Mr. Mike Friedman in this business, is truly an honor for me.”
Shaun Cairo - Shakir Entertainment,Inc
Skope Entertainment Inc: The Official Music Magazine Sponsor of the American Legion Riders Chapter 22, Whitman, MA - 2007, 2008
“Absolutely! With a strong strategic relationship with Skope, we are able to provide new means to market and promote our catalog, making our customers quite happy of the results.”
Kevin Rivers - WaTunes.com CEO
“My name is Scott and I read your magazine. Its very cool with great music.”
I just wanted to share a favorite band of mine called Livintrust. They’re a band I saw three years ago play with for 30 Seconds to Mars, Hinder, Seether and Audioslave. Since then, I have seen them play over 100 times and hear them on the radio.
You can check out their website www.livintrust.net.”
Scott - Reader
“Mike, I just read the Kelley Greene review, I have to tell you, actually seeing that in writing brought a tear to my eye, thank you.”
Jonathan Greene - Kellygreene.com - Manager
“Working with Skope Media was a positive experience! It was one of the few times when everything went as planned. The staff was communicating in a timely manner. Prohibition shall definitely work with Skope again while promoting vocalist TRAEDONYA.”
A.K Smith-Ford - CEO - Prohibition Ent
“I was recently turned onto your great mag/site and really like the mix of unknown and big-name talents.”
Shawn Vreeland - Reader
“Thank you so much for adding us to Skope!
Thank you again for including us! We are honored to be a part of Skope!”
Sincerely,
Jake A. Wheat
www.StompOutCancer.com
“I can’t thank you enough! You guys are amazing! I consider this to be a very big breakthrough in getting the word out on our project, and I am just overwhelmed!
Please provide me with your mailing address so I can send you our first volume CD!
Thank you again Mike… and God bless you!”
Sincerely,
Jake A. Wheat
www.stompoutcancer.com
Skopemag.com Is The # 1 “Music” Search Term on: www.starposition.com For 2008 - 2009
“Hi Michael,
I’m a HUGE fan of Skope and have been for years. I’m working for this band called The White Tie Affair.”
Darren - PR - The White Tie Affair
“You are so on. I love how you do business.”
Mona Loring - President - MLC PR
“Traci Root here. I’d love to do a Q&A! I checked out the mag site. Looks great! Let me know when and how to proceed!”
Traci Root - www.traciroot.com
B. Past Advertisers:
CLICK HERE TO SEE WHO ADVERTISES WITH SKOPE!
5. INVESTOR RELATIONS
Founded in January 2001 by publisher Michael Friedman, Skope Entertainment (hereafter “Skope”) is a Boston, Massachusetts-based emerging media company focused on promoting mainstream and “long tail” music, artists, and band across genres.
Skope’s mission is to create a profitable, socially-networked, highly interactive, multi-media community for music enthusiasts, artists and bands. Our aim is to create robust and vibrant music community networks across genres and geographical boundaries. Skope connects fans and music enthusiasts around the world with mainstream and emerging “long-tail” artists and bands
We are set to create a $10-million-plus revenue-generating company that is well-positioned to become a top-tier franchise in the emerging music media and entertainment marketplace.
Skope is seeking investors that will commit up to $5 million of equity capital in the company in exchange for a 33% ownership stake and up to two seats (out of 5) on the Board of Directors.
Request Business Plan:
Michael H Friedman
mfriedman@skopemagazine.com
617-828-6622
