Do customer reviews and opinions really matter? The short answer is: yes! People are influenced by the reviews and articles they see on the first page of the search engines when they search your name or brand name. Negative reviews and content can hurt your music business more than you think. 80% of consumers have admitted that they have changed their opinion of a business to a positive one from an online review. Imagine what a negative review could do.
Fortunately, there are reputation management companies that can help display the great aspects of your business and drown out the negativity. Here are five specific ways reputation management can help your music business.
Improve a Newcomer’s Perception of Your Music Business
When someone who doesn’t know you very well searches your band, name, or business and finds negative reviews, they immediately have a negative perception of you. It has to do with human psychology. Studies have shown that first impressions are very important. According to an article published in the Society for Personality and Social Psychology, first impressions can overpower what we hear about the person afterwards. You want to make a good first impression on potential fans and customers, and reputation management firms can help you do that.
Reputation Management Gives You More Control Over Telling Your Story
The Internet has taken power away from us to tell our stories. Other people talking about you or your business on social media distorts your story. It’s easy to feel hopeless when you’re in that situation. Fortunately, reputation management helps take control back, placing it in your hands. Reputation management firms often utilize SEO (search engine optimization) techniques to rank positive content about your music business on the first page of Google for relevant search terms. This gives you more control over your story.
You Can Suppress Negative Blog Posts about Your Music Business
Another way that reputation management firms can help music businesses is by suppressing negative news and blog posts about them. Again, search engine optimization techniques are often used to accomplish this. By pushing the negative content off of the first page of Google and replacing it with positive articles, you can successfully suppress negative blog posts without contacting the blog owners and fighting with them to take it down. In fact, many reputation managers advise against contacting the writers of negative posts about you because it often only makes it worse. The best solution is to override negativity with positivity.
Dominate the First Page of Google with Positive Content
Reputation management firms are skilled at ranking content on the first page of Google and other search engines, so that it’s the first thing people see when they search your brand and additional keywords related to your brand. It might be difficult or impossible to push review sites off of the first page of the SERPs (search engine results pages), but you can still have a good portion of positive content rank.
Delete Some of the Negative Reviews about Your Music Business
There’s no need to worry about review sites that have bad reviews because a reputation management company knows how to handle those as well. Reputation management companies that offer reputation reviews are knowledgeable about the terms of service for each review site, so they can spot bad reviews that can be removed. They will contact the website and submit a request for the negative review that breaks the terms of service to be removed. As for the bad reviews that cannot be deleted or are declined for deletion, reputation management firms know how to respond to those reviews in a way that helps your business.
Reputation management is essential for music businesses because people can write nasty reviews or blog posts that hurt your brand and drive away potential customers. If there’s any bad press about you or the business, then that can result in even more negative posts about you. To put your best foot forward, you must hire a reputation management firm to keep an eye on what people are saying about you and minimize the damage negative comments have on your business.