Gritty Texas trio, PURPLE have announced a new video for “Bliss,” the first single from their sophomore album Bodacious, which will detonate April 1, 2016 via Play It Again Sam / [PIAS]. The track, which gained significant traction since Consequence of Sound called it, “a number whose dreamy, tamed beginnings eventually give way to highlight the trio’s boisterous spirit,” is free-for-posting.

Additionally “Bliss” selected as part of the Austin 100 (LINK), NPR’s prestigiously-screened mix tape, whittled down from thousands of artists from around the world headed to SXSW into an even hundred discoveries and highlights across genres. The band will play 11 shows during the 5-day event, including an invite only run through of their new album Bodacious , which will stream globally online.