It’s Breaking Bad meets Little Shop of Horrors – Apothek’s stunning visual debut, and partnering video for single ‘Family’. Splicing clandestine chlorophyll with moments of mirrored reality, the video lands alongside Apothek’s UK/EU Tour with pop wunderkind Susanne Sundfør.
Combining the freewheeling spontaneity of singer/songwriter Morten Myklebust with the more premeditative musings of producer Nils Martin Larsen, Apothek straddles the divide between electronic and organic – a dynamic dichotomy not far removed from the video brief itself. Watch/embed ‘Family’ below…
